Businesses need traffic and visibility to thrive. Thankfully, blogging captures these two vital business goals.
Blogs have been around for a while and are not going away soon. They have grown in popularity among businesses and consumers— 77% of internet users read blogs.
Blogging is a surefire way to increase your visibility and generate traffic to your website. And this is not limited to content posted on your website alone. Posting relevant content on other blogs and websites within your niche has the same effect. In common parlance, this is called guest blogging.
What is guest blogging?
Guest blogging is a content marketing strategy that leverages opportunities to post your content on other blogs in your niche. Think about it this way—you write a value-packed piece of content, and instead of posting it on your blog, you post it on another blog in the same niche. This way, you can tap into a wide range of new audiences, using your content to point them back to you.
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This strategy is mutually beneficial for your business and the host website. In the case of the host, for instance, guest blogging helps to bring fresh and outside-the-box content to spice up the blog. It also serves as a credibility booster for such host websites— 62.96% of readers perceive blogs with multiple authors to be more credible.
For you and your business, on the other hand, guest blogging gives you several opportunities for growth. Here are a few stats to show you the impact guest blogging can have on your business:
- Guest blogging can grow your organic and referral traffic by 80% .
- Guest blogging can increase your audience reach and brand awareness by 174% .
- 50% of guest posts generate 50 to 100 website visits.
Through guest blogging, you can:
- Set yourself apart as an authority in your niche.
- Boost your domain authority.
- Increase your brand awareness.
- Build quality relationships with thought leaders in your industry.
- Boost referral traffic.
- Increase your brand reach and attract new audiences.
- Build high-quality backlinks to your website.
The power of guest blogging
As a business owner, you may struggle with the idea of writing valuable blog posts for other websites. You are probably skeptical because you don’t know the power it holds for your business. Guest blogging is a proven technique that has helped many business owners skyrocket their engagements and conversions.
Below are four examples of businesses that made a whole lot of difference using the guest blogging technique:
- The Help Scout Blog acquired over 36,000 new email subscribers through guest blogging.
- Brian Harris generated 1782 new visitors to his website within the first two days of publishing a guest post on Okdork.
- BufferApp acquired well over 100,000 new customers using a guest blogging strategy.
- Jeff Goins grew his subscriber list from 0 to 10,000 within the first 18 months through guest blogging.
Guest Blogging services
Guest blogging, although seemingly straightforward, has a ton of complex sides to it. If handled the wrong way, your efforts may not produce effective results. The chances are these mistakes could be detrimental to your brand image.
For instance, poorly-crafted blog content posted on a blog outside your niche may be counterproductive, as it would likely attract the wrong audience back to your website( if it attracts any at all ).
Guest blogging services help you make the most out of guest blogging.
Aside from taking time off your hands, there are several other benefits of hiring a guest blogging service. It usually covers everything from content creation to blog outreach and high-quality placements.
Choosing a guest blogging service—5 top guest blogging services
While there are several guest blogging services that you can explore, only a handful offer guaranteed high-quality services worth your investment. We have compiled a list of 5 top blogging services you should check out.
- HOTH Guest Post
HOTH Guest Post is a done-for-you blogger outreach service dedicated to helping you boost your rankings through quality link building. They conduct manual outreaches to authoritative sites in your niche to secure guest blogging placements. Their services also include high-quality article writing and link building to generate backlinks to your website.
To secure their guest post service, provide their experts with your URL and anchor text. Next, your order is reviewed and confirmed by the Hoth team.
- Outreach Mama
Outreach Mama offers reputable SEO and link-building services to help connect website owners with guest blogging opportunities. They offer broad-ranging services, including pitch creation, blogger outreach, guest posting, and link building(for agencies and brands).
On the backend, Outreach Mama has a team of writers and SEO experts contributing their years of experience to help businesses improve their SEO and ranking.
Blogdash is a unique platform that creates complete campaign services targeted at brands with limited internal resources to implement blogger outreach campaigns.
They specialize in offering streamlined blogger outreach services to help you build connections with other reputable businesses in your field by securing guest blogging opportunities. With Blogdash, you can opt for their managed service or self-service products like their blogger outreach software platform and other DIY tools.
GroupHigh is a self-service solution with features to help you connect with guest blogging opportunities.
Their platform simplifies the blogger outreach process —it gives you access to the data of over 50 million websites which you can filter by keyword, topics covered, followership, and location. That way, you can conduct research faster and connect with thought leaders in your niche.
LinksThatRank is a 100% done-for-you link-building service that emphasizes quality control. They conduct a manual review that takes each link through a thorough quality control process.
LinksThatRank has a strict blacklist policy to ensure your content doesn’t go live on low-quality guest post sites. You can rest assured that your guest posts will get placements on relevant and authoritative sites with organic traffic within your niche.
Their services include anchor text analysis, keyword tracking, content creation, and link building.
WordCandy , apart from offering writing as a service, specializes in writing and pitching high-quality guest posts for and on behalf of other blogs. Having several years of experience, the team at WordCandy has mastered the art of appeal when pitching to blogs for guest posting gigs.
Using a well-defined guest blogging strategy, they help you:
- Outline and choose target blogs.
- Conduct blog research and outreach.
- Outline and expand topic ideas.
- Pitch topic ideas to target blogs.
Guest blogging can be a real game-changer if you pay more attention. Getting it done without the required expertise can lead you to make the wrong choices. Thankfully, you can employ the services of qualified experts with years of experience in blogger outreach, link building, and quality placements on the authoritative websites within your niche.
The guest blogging services highlighted in this article are some great places to start looking for expert help.